Project: Psoriasis Book         Client: The Taylor Group

Description:
A 32 page book on the history of Psoriasis. The book was created as a give-away item for “Genentech”. The Taylor Group had designed a large trade show booth focusing on the history of this disease and the treatments available from their client “Genentech".

Technical Information:
With graphics already in place for their latest trade show booth design, The Taylor Group contracted Forsefield for the design and production of the promotional give-away. Forsefield sourced all images, and layed out the entire book from a supplied Word Document. Forsefield was responsible for the production and shipping of this product to meet a very short deadline before the event.

Design Challenge:
Forsefield spent many hours researching the content of the project and gaining an understanding of the history of Psoriasis. Our focus was on visually communicating the history and science behind an ugly disease while producing an attractive, informative, and interesting coffee table styled book. With such a heavy subject matter, we created a balance by designing each section of the book with an individual layout style. While type treatments and overall grid remained, the colours and photo effects were manipulated to create different tones and moods throughout the pages.