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Hypocrisy is more common than you might think in regards to corporate branding. If you want to establish a brand identity, then you need to first focus on the internal factors of your company. In this blog we'll explain why your brand identity must match your company culture.
Abraham Lincoln is attributed with the quote: "You can fool some of the people all of the time, and all of the people some of the time, but you can't fool all of the people all of the time." Clearly, not all business owners have listened to his advice.
You can only fool customers for so long. If you establish a reliable and credible brand identity through advertisements, then you have to back it up. It wouldn't make sense if you had a poor customer service department that didn't treat customers with respect.
According to a recent Forbes article, many businesses say that they're more interested in the customer experience than sales, while they express the exact opposite sentiment to employees:
"'Sell, Sell, Sell' is not a popular brand message, either, but it is a popular refrain of overly-aggressive, ultimately ineffective management teams. If you are getting the idea I think many brands are hypocritical, you’re right. That’s exactly the case."
This is just one example of how some brands are hypocritical. If a customer calls your business and speaks with an aggressive sales representative, then your "brand identity" won't match your real identity.
Consumers value authenticity more than anything else. Many of them are now wary of believing advertisements because they've encountered so many hypocritical brands. You can differentiate your business by establishing an authentic brand identity. It'll be a pleasant surprise for customers when they realize your advertisements match your real identity.
To talk more about corporate branding, or anything else, please contact us. Thanks.
In an ideal situation, a website should cover the majority of basic details that a person may want to know, but there will always be some details that just cannot fit on your website. When this happens, a visitor you need to motivate them to ask you, otherwise they will end up looking elsewhere.
Getting Sarnia web design and focusing on communication is a smart business decision.
Easy-to-Find Contact Information
Do not hide your contact details within your website. While you want to be making a great first impression to your visitors and potential customers by having a well-designed and informational website, you want to make it an easy transition into contacting you about your products or services.
Multiple Ways to Communicate
Some businesses are not too familiar with the potential of online business, so they create a basic website and essentially direct people to give them a call. However, not every person wants to call to get information, and this is why providing multiple forms of communication is vital to your success.
A phone number or two, an email address, and a contact form should be enough.
An Effective Contact Form
Although a contact form will just send the message to your email, the reason contact forms work so well is because it makes it easy for your visitors to ask a question. The easier you make it, the more likely a potential customer will take the time to fill out a contact form in hopes of getting an answer.
Incorporating Social Media
Social media is a great way to gain business, but it also one of the best ways to communicate with people. Oftentimes, people who may be interested in your business are already on social media, so they can just look your business up and ask a question in a matter of minutes.
It is a platform they are used to, and if you are active on social media, they will see this, and you will already be off to a great start in terms of making a good impression.
So, professional web design can incorporate social media into your website, making it easy for a customer to see that your business uses social media and they can use it for communication.
If you have any questions or want more information on web design, contact us today.
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