Corporate branding is always going to complicate when you suddenly have a merger with another company. With so many mergers happening now in the corporate world, it can happen in any sized business, including retail. When that happens, it might have to mean a form of re-branding, particularly for your name. And when that happens, your company has to find some kind of way for the public to still recognize the name after combining the name of the company that merged with you.
You can see a lot of corporate examples out there where two different names were merged with merely a hyphen. In other cases, it didn't even need the hyphen and two names side by side were enough to indicate a change. Others managed to combine two names so it spelled out a new word that's instantly memorable.
How should you approach this, and how should it be conveyed as part of your new branding strategy? We can help guide you through this here at Forsefield Inc.
Combining Names with Hyphens or Side by Side
The best route for adding an extra name onto your new company name is to keep some of the same branding elements so people will still recognize it. Branding colors are some of the most important elements to a corporate logo. Keeping those intact with the added name will still give longtime customers a sense of familiarity.
It also helps to keep the same font style when adding the new name. Or, perhaps you'd want to create an all new font just for the new name. By keeping the font on the old name and a new one for the new name can help people differentiate that a merger happened, yet still showing you unified as one company.
Combining Company Names to Spell a New Name
Combining two merged company names to spell a new name is a huge risk if you've had an identifiable brand for years. Nevertheless, using the same colors once again can help create a subconscious sense of the old name for your loyal customers. The same can be done if you use the familiar font you always used.
Also, keep in mind that if you combine names to spell a new word, have the word be something unique and even understandable. Some companies combine names to spell out a perplexing corporate word that can't readily be defined to the company's message. If you can be clever and combine them into a word that customers can quickly associate with your services, you're cutting out the possibility of confusing your core customers.
Contact us here at Forsefield Inc. so we can help you fuse your new merged company name with the old one. We're comprehensive on the creative side of marketing, and our expert team will make sure all new marketing associated with your company is clear to the demographics you want to keep and attract.