Corporate branding is always going to complicate when you suddenly have a merger with another company. With so many mergers happening now in the corporate world, it can happen in any sized business, including retail. When that happens, it might have to mean a form of re-branding, particularly for your name. And when that happens, your company has to find some kind of way for the public to still recognize the name after combining the name of the company that merged with you.
You can see a lot of corporate examples out there where two different names were merged with merely a hyphen. In other cases, it didn't even need the hyphen and two names side by side were enough to indicate a change. Others managed to combine two names so it spelled out a new word that's instantly memorable.
How should you approach this, and how should it be conveyed as part of your new branding strategy? We can help guide you through this here at Forsefield Inc.
Combining Names with Hyphens or Side by Side
The best route for adding an extra name onto your new company name is to keep some of the same branding elements so people will still recognize it. Branding colors are some of the most important elements to a corporate logo. Keeping those intact with the added name will still give longtime customers a sense of familiarity.
It also helps to keep the same font style when adding the new name. Or, perhaps you'd want to create an all new font just for the new name. By keeping the font on the old name and a new one for the new name can help people differentiate that a merger happened, yet still showing you unified as one company.
Combining Company Names to Spell a New Name
Combining two merged company names to spell a new name is a huge risk if you've had an identifiable brand for years. Nevertheless, using the same colors once again can help create a subconscious sense of the old name for your loyal customers. The same can be done if you use the familiar font you always used.
Also, keep in mind that if you combine names to spell a new word, have the word be something unique and even understandable. Some companies combine names to spell out a perplexing corporate word that can't readily be defined to the company's message. If you can be clever and combine them into a word that customers can quickly associate with your services, you're cutting out the possibility of confusing your core customers.
Contact us here at Forsefield Inc. so we can help you fuse your new merged company name with the old one. We're comprehensive on the creative side of marketing, and our expert team will make sure all new marketing associated with your company is clear to the demographics you want to keep and attract.
Womens Trade Shows is a premier example of a trade event that allows a collection of selected vendors to bring products and services to the attention of Newmarket attendees. Taking place on December 6, this is a great opportunity particularly for small business owners or those who might thus far have only relied on social media for the majority of their needed marketing. But what do vendors need to get noticed and be seen? Newmarket & Sarnia trade show displays! Options abound, but there are a few that stand out.
Pop-up Booths and Stretch Fabric Displays
These displays are modern, sleek and the type of technology that vendors are migrating to in increasing numbers. Stretch fabric in particular gives you a great appearance without a large price tag. In simplest terms, an interior metal skeleton keeps the customized fabric taut. There is no sagging and no over-stretching. If you choose these booth display options, you always look professional. Sizes vary from 103 inches in width and 92 inches in height to displays with a 119-inch width and a 90-inch height.
Portable Modular Displays
Portability is a big deal on the trade show circuit. While today you are wowing Newmarket attendees, tomorrow you might decide to head over to another city for a different event. Choose displays that travel well, are easy to set up and turn heads. Outdoor banner stands, x-frame stands and tension banner stands fit the bill. Customized banners provide the branded marketing message that is unique to your business.
Retractable Banner Stands
When you are thinking of two-sided advertising, the retractable banner stand is your best bet. In addition, it stores easily and protects the banner within the cassette at the bottom of the stand. Place these displays inside the hall, add some wayfinding arrows and lead consumers to the location of your booth.
Forsefield specializes in Newmarket trade show displays that get you noticed. When you want to be seen but do not want to rely on additional helpers to get your booth set up, these products let you go it alone with ease. Contact us today for more information on trade show displays and some tips for mixing and matching them with higher visibility in mind.
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