Creating promotional videos can sometimes get complicated when you have to worry about how to hold the interest of the key demographics you're targeting. But while some people over-complicate things to a point of faltering, a lot of those creative problems can be overcome by simplifying to two main components that never fail to work: A good story and humor.
You've no doubt read plenty about the importance of finding a personal story to tell in a promotional video. Those telling you what to do in that department don't always realize only you can find the story within in order to provide honest personalization about your company. While you may think that you life isn't that interesting, telling some kind of personal story in your promotional video is going to connect you to many more people.
Most people are going to have some kind of compelling story about how they got to where they are in business. Not many start businesses with a silver spoon in their mouth. In that regard, any kind of hardship you went through can be the basis of your backbone story in your promotional video. When you have a hardship you can tell about, you're guaranteed to connect with many people who've likely dealt with the same issues.
Ultimately, emotion is going to be powerful in a promotional video since many customers today want to connect with businesses in more personal ways. Especially when you have a retail store selling products that help solve a problem related to your prior hardships, you have an excellent connecting string to use in a video.
What happens, though, when you decide to use comedy. Can you still have an emotional story and blend comedy together, or should they stay separate?
The Dangers of Using Comedy in Promotional Videos
It's tough to say that comedy is dangerous in promotional videos, yet it truly is. This isn't to say you shouldn't try it, because it's easily the best way to get the most buzz. Especially when you do something clever nobody else has done, comedy is going to sell people on virtually anything.
The important thing is to analyze your own self first and whether you and your staff are suitable for doing comedy if you'll be starring in the video. Perhaps you can hire actors instead who do comedy well. Even then, without a good comedy script with excellent timing, it could all fall flat if you don't execute it right.
And what about blending comedy with your emotional backstory? It's certainly possible, yet a tricky balance if your story is overly dramatic. Yet, you're always better off taking some creative risks so you get more attention. Many companies are starting to do surprisingly more controversial promotional videos and commercials in order to get people talking.
We can help with all of the above here at Forsefield, Inc. As an all-purpose marketing company, we apply the best creativity to everything, and we'll do the same for your promotional video.
Contact us for a FREE Quote so we can start discussing ideas and find your best story. Hopefully we can help you find at least a little humor to remind how real-life drama and comedy frequently intertwine.