A functioning website is not enough to succeed and grow in the competitive online world. It is best to go above and beyond to provide your visitors with a seamless experience, and to also appease to the search engines that will rank your website and get you organic traffic on a consistent basis.
A responsive website is the way to go to keep up with the current trend of successful websites, but you also need one that performs quick enough to rank well in the search engines. Using Sarnia & Port Huron web design may be just what you need to make the changes you need to build upon your online success.
Minimize or Eliminate Redirects
Redirects on your website slow everything down, even when there are no links to the redirected page. Ideally, you should either minimize or eliminate the redirects on your website. However, understanding what pages are better off left redirected and which one are okay as newly created pages is tough. It is ideal to have a professional web designer analyze each situation to determine the best solution.
Use Adaptive Image Sizing
If you have high-resolution images on your website, loading these images can be quite time-consuming for computers that are not quite equipped to handle such high resolutions. In this case, it is recommended to invest in adaptive image sizing that loads images to a resolution that is relative to the visitor.
Doing this prevents a few images from bogging the system down and causing slow load times.
Focus on Speed for Above-the-Fold
Since the above-the-fold content is the most important content and the first thing that people see, you do not want to keep your visitors waiting to see what it is in this region. Fortunately, it is possible to do this by dividing the CSS for the entire page with the portion that makes up the above-the-fold content.
All it takes is the careful placement of an inline division that separates the two, but knowing where and how to do this is important to getting the desired result without causing website-related problems.
Contact us for more information on responsive web design.
Retail marketing continues to use videos to entice people to come visit their stores and take advantage of sales. But as much as they use long-form videos on Youtube for overall promotion, they've also been doing short Vine videos for proliferation on social media. Both large and small retailers have been starting to take on the challenge of creating seconds-long videos on Vine in order to create an almost subliminal type of advertising. Then again, with the ability to have them repeat over and over, they can actually be more effective rather than just seeing them once.
Most recently, major retailers like Lowe's have jumped onto the Vine bandwagon. And it's not just for ordinary sales during the year, but getting people prepared for Black Friday, specifically. Should your retail store create Vine videos to help promote Black Friday sales throughout November? It's a creative concept that marketing professionals like us here at Forsefield Inc. can help you achieve.
Can You Capture Attention in Vine Videos?
With so many Vine videos going viral on social media, it's easy to see why so many major retailers are going there. Regardless, it's still a challenge to convey a sale pitch or an idea in just six seconds. What can you possibly show that will entice people to come to your store on the big shopping day of Black Friday?
The best way is strictly through visuals rather than having narration and any elaborate story. You have no time to construct a lengthy story anyway. This isn't to say you can't have a story there, though it has to be told in progress so the viewer can fill in the blanks. If you watch Vine videos from major retailers, they sometimes set up wordless scenarios so you figure things out on your own.
During the video, however, merchandise needs to be prominently displayed. You want to show it through all six seconds so everyone can absorb it and remember what it looks like. You should also make your message clear about what kind of deals someone can find on Black Friday at your store. This can be done strictly through text on the screen, or through signage accompanying any compelling visuals.
The good news on the visual is what was mentioned earlier: Being able to repeat the video over and over. Most Vine videos go on repeat mode once you play them, so the message you want to convey can become almost like a longer video.
Contact us here at Forsefield Inc. so we can help you create a promotional video on Vine for Black Friday sales and the upcoming holidays. With our comprehensive expertise, we can cover every aspect of marketing to make your retail business very popular through the holidays and beyond.
1641 Lancaster Ave,
Canada N7V 3S7
5 Grangemuir Drive,
Canada L4P 0B6