Logo design helps encapsulate everything about your company, even if many business people have trouble managing that in a logo without making it look too busy. While you may find some local logos in your town or city that get away with looking more complex to convey a number of ideas, national corporations have mostly gone much simpler. While some might say it's a deceptive simpleness, can you manage to distill everything your company stands for in a simple object?
You might be able to learn something from recent companies that managed to re-brand themselves with more streamlined logos. While some of these have backfired, others have done quite well, especially with company mergers. Recently, Hershey's managed to change their logo into the simple logo of a gray Hershey's Kiss. Some poked fun at it as resembling an emoji that looked like a poop pile, yet it also had a lot of brilliance in keeping the logo simple.
Think about what Hershey managed to do and see if your own company can take one object (or even a mascot) and convey your new direction.
Breaking Multiple Objects Down to One
Your best bet in simplifying your logo is to take an object that looks overly familiar to the general public or your core customers. Do you have an object you use in your company that can represent your core values while being identifiable to the masses? Hershey already had the Hershey's Kiss at their disposal as one of their most famous candies. You might have a similar product that can be rendered in a simple shape.
Once you have that object, you don't necessarily have to show it how it looks in reality. Stylizing it so it fits in with your branding colors will make all the difference.
Using Color in Your Simplified Logo
If you notice Hershey's new Kiss logo, it's a gray color that matches the lettering on the initial Hershey's logo. It's probably a color you didn't notice initially until looking more carefully. However, that's a color long associated with Hershey for decades. Whenever we see that gray-colored lettering, we immediately have the familiar taste of their chocolate come to mind.
Don't underestimate the power of color in branding. Think of certain colors you've used in your prior logo. Or, if you're creating a logo from scratch, think of colors that best represent what you do. Placing this onto a simple object can set an immediate impression and mood in people who get used to seeing it in your marketing campaign.
You're going to need a professional service to render this for you so it looks compelling. It's something we can do for you here at Forsefield Inc. With our comprehensive marketing services, we can do it all for you, including superior graphic design.
Contact us so we can start working with you on finding a way to simplify your logo from an existing logo or for your new business. In a time when simplification is better for all marketing, one simple-shaped object may help keep you in business for decades.
Apps have to be updated so they're supported by OS updates and new devices. In addition, businesses want to make sure they're making the most of their app by utilizing as many features of the phone as they can. As new phones are introduced, businesses can add new aspects and functions to their app.
App design is something that's always changing. This, of course, is necessary when Apple or Android releases a new OS or OS update. But businesses should also update their app design to reflect the current state of their business. If they've changed their logo or banner, that's something that should be reflected in the app.
On September 9, Tim Cook introuced the new iPhone 6 and iPhone 6 Plus. The main talking point of the event was that Apple decided to add a bigger phone to its lineup. Yet while people were discussing whether this was a direct result of Samsung phones, app designers were asking how this would affect their work.
A New York Daily News article that covered the event explained how the bigger screens are supported:
“The bigger screens are assisted by a new graphics processing engine, which means that videos and games will play much faster and smoother on the iPhone 6 series phones than on previous iPhones.”
In addition, the screens have more pixels and offer more viewing area than the other iPhones.
App designers should take this into account when updating their apps or creating new ones. Businesses should try their app out on the new phones and see how it works.
But even if the app functions well, businesses will probably want to update it. They can make the app more aesthetically-pleasing if they make it specifically for the newer screens and take advantage of some of the new features.
Some businesses need assistance in this area, however. For those that do, they have the option of outsourcing their app design to professionals. This will save businesses time and improve the design of thieir app.
If you would like more information about app design, contact us for a FREE Quote.
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