Let’s talk type. Of all aspects of graphic design, type is one of the most important. There are thousands of typefaces available in various formats, and that number is growing. So, why should you pay special attention to the typeface you use?
Identity: Whether custom-made or already existing, the right typeface can often make or break an identity. Some brands, such as Sega or Coca-Cola, have become notable for their typefaces alone.
Clarity: Fancy typefaces can be fun, but there are some that are just too hard to read. As long as you pick one that is easy to read yet distinct, people will be more likely to see the underlying message behind your brand. The current Pepsi typeface is not only easy to read, but the curve in the lowercase “e” is also a nod to their logo.
Distinction: Sometimes, having the right typeface isn’t enough. The way in which you incorporate the typeface into your logo is another matter. For example, Home Depot emphasizes the word “Home” in its logo to let people know that they’re in the business of home building & maintenance supplies.
Consistency: In certain fields, such as retail, consistency is important. Thus, you may have an opportunity to extend the use of a typeface beyond the logo. Companies such as Apple & Target use the same colors & type throughout their stores, thereby strengthening their brand identity as well.
Let type talk. Contact us today and we can help you find a type solution for your brand.
It's true: with a computer, a tablet, or even a smartphone, anyone can create a simple graphic. With the wealth of image manipulation programs available online and in stores, you might be tempted to approach your design project with a "DIY" mentality. Even with the most sophisticated software, however, the creation of high-quality images for your project can prove more challenging for an amateur than expected.
Have you ever found that an image looks different on your mobile device as compared to how it appears on your computer screen? This is an example of the challenges of color calibration. When it comes to designing images for use on the internet, there are many pitfalls facing the amateur designer. Choosing the correct color profile and image file type is crucial to ensuring that your image is represented cohesively across all screens. Often, it's better to save yourself the frustration and leave the fine details to the professionals.
What about the challenges of DIY graphic design for print projects? Resolution is key among them. Without the proper image resolution, what appears crisp and correctly sized on your computer may print pixelated and stretched. Another problem facing many DIY print projects is the ability of your printer to print specific sizes. Without specialized equipment, most print projects will usually be confined to letter-sized proportions. By choosing a professional firm for your graphic design needs, you can eliminate the guesswork of accurate sizing for a high-quality final product.
"Good design is good business," according to Forbes contributor Barbara Armstrong. Why put your business in jeopardy?
Contact us at Forsefield to learn more about how our team of professionals can save you the hassle of DIY design.
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