A functioning website is not enough to succeed and grow in the competitive online world. It is best to go above and beyond to provide your visitors with a seamless experience, and to also appease to the search engines that will rank your website and get you organic traffic on a consistent basis.

A responsive website is the way to go to keep up with the current trend of successful websites, but you also need one that performs quick enough to rank well in the search engines. Using Sarnia & Port Huron web design may be just what you need to make the changes you need to build upon your online success.

Minimize or Eliminate Redirects

Redirects on your website slow everything down, even when there are no links to the redirected page. Ideally, you should either minimize or eliminate the redirects on your website. However, understanding what pages are better off left redirected and which one are okay as newly created pages is tough. It is ideal to have a professional web designer analyze each situation to determine the best solution.

Use Adaptive Image Sizing

If you have high-resolution images on your website, loading these images can be quite time-consuming for computers that are not quite equipped to handle such high resolutions. In this case, it is recommended to invest in adaptive image sizing that loads images to a resolution that is relative to the visitor.

Doing this prevents a few images from bogging the system down and causing slow load times.

Focus on Speed for Above-the-Fold

Since the above-the-fold content is the most important content and the first thing that people see, you do not want to keep your visitors waiting to see what it is in this region. Fortunately, it is possible to do this by dividing the CSS for the entire page with the portion that makes up the above-the-fold content.

All it takes is the careful placement of an inline division that separates the two, but knowing where and how to do this is important to getting the desired result without causing website-related problems.

Contact us for more information on responsive web design.