Package design is going to be the most important final element in marketing your product when finally on store shelves. And because you'll likely have your competitors' products bordering right along your own, you have to find some way of standing out above theirs. But they perhaps went with convention rather than placing effort on images, style and wording that capture the most attention. Can you create a package design that compellingly reflects your brand so it becomes instantly familiar to consumers?
Being unique is going to be a plus in a store aisle when traditional packaging is mostly the norm. Most products in mainstream stores are still going to be in standard plastic wrapping or in a simple box. Why not try a unique-shaped box or packaging made out of a special material? While you have to consider cost, sometimes going with inexpensive organic materials will get just as much attention and appreciation for your company going green.
Always scope out your competition on the store aisles first to see what kind of packaging they're using. Coming up with something innovative in shape or style is rare enough where you could blow away all the competitors. Just be sure to survey your intended customer demographic to see what they prefer.
Finding the Right Images
How your product looks on the package is going to be as important as the style or shape. You need clear images of your product somewhere on the package so those new to your product can see what it looks like. One way around that is to provide a little window in the packaging so the customer can see the actual product inside. That always works well for edible items. It also helps protect the item without tearing open the package to see what's inside.
For non-edible items in large boxes, be sure to include a high-quality image somewhere on the box. If it's something that needs to be fully assembled, show it as it looks when put together. Also, close-up images help when it's an item that has numerous details or textures customers want to see before buying.
Using the Right Wording
The name of your product should always be in a font that reflects your brand and done in a memorable way so it never leaves anyone's memory. However, you'll have to use other wording on the package to describe what the product is. In some cases, that could just be small descriptors or even one-word adjectives in the case of something overly tasty.
On the back of your packaging is where you can give a short description of what your product is and why it should be bought. Don't make your text overly busy, though, or it could make your packaging look overdone. Let the images and graphics do some of the work to help let consumers make up their own minds.
It's the familiarity of packaging design that can potentially help consumers automatically equate an associative feeling to what your product does. It could be a taste, scent, or general usefulness of the item that's instantly recalled the minute your packaging is seen in the future.
We can help you achieve all of that here at Forsefield Inc. We're an all-purpose marketing agency that can help you design packaging that stands out from the conventional styles in your local stores.
Contact us for a FREE QUOTE so we can start working with you on a package design that reflects exactly who you are.