It's that time of the year again. The holidays are here and consumers are overwhelmed with promotional messages. Your business has to be unique. What sets you apart from your competition? The answer could be in your website design.
Once your brand strategy is in place, your brand needs to be reflected in your marketing. Essentially, brand equates to personality and everything you do from how you answer the phone to a well designed website has to be a reflection of this personality.
Your website should be the cornerstone of your marketing efforts and it is vital to drive traffic to your website. This can be accomplished by including the web address whenever you are communicating with your customer. Some examples would be:
- Social media
- On hold messages
- Print and digital advertising
- Business cards
Through all of these efforts you now have consumers coming to your website. But, what happens if your website is difficult to navigate and what if consumers can’t find what they are looking for? Unfortunately, they will find a competitor's website that is easier to use. That is where the phrase “don’t make me think” comes in. A well designed website should be pleasing to the eye as well as intuitive; the user knows exactly how to find products, information, and most importantly, understand how to place an order.
If you want a website where the only thing your customers are thinking about is buying from you, then please contact us at Forsefield, We can work with you to create a website with the perfect balance of brand message, cutting edge design, and innovative technology.