Businesses pursue app development for two reasons: they can either design an app to increase business productivity, or one to provide customers with a better user experience. Either way, app development will result in a positive ROI.
We'll start with apps that increase business productivity. Some business purchase ready-made apps for better client management or internal communication. But every business is unique, and some design apps specially made for themselves.
A recent GCN article explains how apps can improve performance within a business:
"These apps can also help agencies more easily keep training materials current and provide employees with real-time updates that reflect changing regulations and requirements. Mobile apps might also help agencies stretch their shrinking training budgets by eliminating the need for printed materials or requirements for training-related travel."
The other reason why businesses pursue app development is to create an app for consumers. Some companies have two versions of their website - desktop and mobile - for an optimal user experience. Others use responsive design so their website adapts to screens of all sizes.
But even a mobile website or responsive design can't match the app experience. A well-designed app is easier to navigate, more intuitive, and faster than browsing a website on a mobile device.
One thing to keep in mind is that you don't need to have someone on staff that understands app development. Rather than hiring a new in-house employee, you can outsource your app development. This provides you with a professionally-designed app without having to take on another salary.
Apps have made a big impact on several businesses. Whether you design an app to improve your operations or your user experience for customers, app development is worth pursuing. It's a one-time cost for an app that will get used every day.
To talk more about app development, or anything else, please contact us. Thanks.
Think running a small business puts you out of league with larger corporations when it comes to online advertising and marketing? Think again. The field of internet video is on the rise, so it only makes sense to incorporate online promotional videos into your small business's marketing strategy. Here are some reasons why you should consider internet video for your small business:
Cisco Visual Networking estimates that around the world, IP video traffic will make up 79 percent of all consumer traffic on the internet by the year 2018. In 2013 only 66% of all internet traffic occurs through IP video. Don't wait until 2018 to get caught up with the current marketing trends. If you do any business online, creating an internet video is the surest way to capture a large audience.
Tech Journal cites the Forrester research of Dr. James McQuivey who argues that one minute of video is equal to 1.8 million words, in contrast to the old adage that a picture is worth a thousand words. Viewers witness a full argument in the span of a minute, and are generally more likely to engage in a video than in a lengthy email (see statistic below).
Also on Tech Journal are some statistics related to online video, including these interesting figures on just how big an impact video marketing can have on business, large and small:
The bottom line is that if you aren't already using internet video to reach new and current customers for your small business, you are missing out on a large customer base. Contact us today to begin developing a marketing strategy that includes promotional videos.
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