If you’re in business you understand it takes a lot of hard work and ingenuity to get it going and to keep it going. One of the things you probably spend a bit of time and energy on is your image. Image for a business means anything from an online presence to branding. If you’re wondering about your image one of the first things that should be looked at is logo design. When a logo is used well there are quite a few advantages it will offer your business. Here are a couple of ways to utilize your logo.
Leverage the Logo
A great logo is an indicator that graphic design is important to you and your company. This will alert people to the fact that you stay ahead with technology and that you understand the importance of a professional image. It can also tell your potential clients quite a bit about the company. Make sure to put extra thought into it and to work with quality designers.
Put it Out There
Your logo shouldn’t be kept for business cards alone. Instead it should be on your website, on your fan pages, your email signature and especially on your blog. The more you get your logo out there the more likely you’ll have people start associating it with your business and what you offer. Website design, when done professionally is an excellent way to get your logo noticed and to get more clients.
Corporate identity is the overall image of a company or business that’s project to the general public. In order to create a corporate identity, businesses usually have marketing teams to invest in logos, brand-marking, and advertisements that work to create a personality for a corporation.
In order for a corporation to have a personality it must possess style and philosophy. Designers spend hours choosing the right colors and font and message to apply to a product or label or slogan in order for people to feel like they know how a company works and why.
Now sometimes that means that design teams can be deceptive. Design teams can find a target-audience and ask the company to market themselves to who will most likely buy-in, as opposed to who would most likely profit from being associated with the company in question. Although this might create more profit, it tends to lead a company to an insecure personality…one that’s associated with trends and fads, but not one that can concretely represent one or a given selection of ideas and values to the general public.
In order for you to build an identity that attracts the customer you want and market you believe you fit in best, hire a design team who has the skills and integrity to give you exactly that. Forsefield will work with you to make sure that every service—whether it be graphic design, new media design, or trade-show displays—comes to represent what you believe you stand for, and that others should too.
Contact our graphic design team today!
8 Arlington Drive,
Canada L3P 4H3