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Our team appreciates great ideas and the sharing of information. We've provided a collection of design focused, thought provoking articles and informative content.

We've got six things about website design that you will wish you had known sooner. We just wish we could have told you sooner.

It's hard to stay up-to-date

It seems like every month there's a new trend in website design. Whether it's how you're supposed to arrange content to optimize SEO or how to best adapt your website to mobile devices, there's always something new. If you design your own website, be prepared to constantly be working on it.

Mobile is king

No matter how good your desktop website looks, you'll have to have a good mobile design. More people now use their smartphones and tablets rather then their desktop for typical web surfing. This trend won't likely reverse any time soon. 

Responsive design

Responsive design is one of the best things to happen to website design. Instead of managing both two websites - desktop and mobile - you just have one. It's a sleek design that looks good on all devices and is good for SEO. 

SEO

Speaking of SEO, web design plays an important role in your Google page rank. If you have a good web design, people are more likely to stay on your site longer. This, in turn, is good for your Google page rank. It's an indirect benefit, but it's still there. 

Your website is the center of your online marketing

Whether you practice social media marketing, email marketing, or pay-per-click advertising, your website is the end destination for consumers. All of those other modes of marketing are just designed to take them to your website. 

First impression

We saved the first and most important point for last.  When consumers look you up online, the first impression they get of you is your website. Since you only get one first impression, you'll want to make sure your website experience is as good as it can be. 

To talk more about this, or anything else, please contact us. Thanks.

You mostly associate retractable banner stands with trade show displays. After all, these interlocking, three-piece pole stands with the customized imprint are ideal for exhibitions on the local circuit. But they are now gradually making their ways into the offices and retail establishments of savvy marketers who need point of purchase displays. What makes these banners so effective in this setting? 

Size Matters

The average retractable banner stand measures between 31 inches in width and 78 inches in height. Larger models reach sizes of 45.5 inches in width and 84 inches in height. The point of purchase signs that you normally see in a store are small and barely offer enough space to reveal your best product pairings. When you opt for the larger banner stands, you have the opportunity to get across a feeling or a concept – not just a quick product suggestion. The former lends itself to tying two or three additional products to the one that your shoppers are favoring. 

Address Your Target Audience More Effectively

What makes your product stand out? How will the point of purchase sign tip the balance in favor of the purchase? When you sell a breakfast-on-the-go snack, you get a better buy-in from parents if it stresses the fiber and minerals it contains. Consumers who are buying the product for themselves want to know about the fiber and the taste. Banner stands allow you to market to both target audiences at the same time. 

Images Trump Words

While words make it easy to plumb the depths of your product’s advantages, it is the image that brings home the point. Words may be ignored by the shopper. An image is taken in by default. The larger the image, the bigger the impression. Better still, you can pair the image with the words for a maximum effect. 

Whether you are in the business of providing legal services or you are selling dressy shoes, customers have the same needs. They want to know that their selection saves them money, makes life better or more enjoyable, provides safety and acts as an avenue for self expression. With retractable banner stands as your point of purchase displays, you can hit on a variety of selling messages. Still have some questions? Contact us today to further discuss the advantages of this signage option.

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